Content2019
Neon
Light
Reunite to celebrate 90's streetstyle
The project
- Client
- Neon Light
- Year
- 2019
- Focus
- Concept, Creative Direction, Campaign, Content, Film, Photography and Digital Experience
A new generation was rediscovering the uncompromising style and energy of the nineties. We translated that spirit into a vivid campaign built around movement, attitude and the people who make street culture their own.
Bold colour, expressive typography and raw photography create a visual system that feels spontaneous while remaining unmistakably consistent. Every format—from social content to the digital campaign—acts as another flash of the same neon-lit world.
Campaign idea“A familiar decade, seen through a new generation.”
Team
- Creative Direction
- Matthias Malmedie
Thomas Allemann
- Art Direction
- Tim Allemann
- Project Management
- Suzana Stein
- Photography
- Steady Hand Co.
- Development
- Stefan Hoffmann
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