Corporate Website2019
Float like a
butterfly
Sting like a bee
The project
- Client
- Float Studio
- Year
- 2019
- Focus
- Strategy, Brand Design, Art Direction, UX, UI Design, Frontend Development and Content
A company with a light-footed way of working needed a digital presence with equal confidence. The new corporate website balances grace and precision: generous editorial space carries the story, while decisive moments of colour lead visitors through the experience.
The identity draws on contrast—soft and sharp, quiet and direct, movement and control. A flexible grid and strong typographic rhythm allow every case, service and point of view to land with clarity across desktop and mobile.
Float
Balance is not stillness.It is controlled movement.
Sting
Design principle“Soft in its movement. Precise in its impact.”
Team
- Creative Direction
- Matthias Malmedie
Thomas Allemann
- Design Lead
- Tim Allemann
- Project Management
- Suzana Stein
- Technical Direction
- Moriz Müller
- Development
- Stefan Hoffmann
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