Corporate Website2019

Float like a
butterfly

Sting like a bee
Client
Float Studio
Year
2019
Focus
Strategy, Brand Design, Art Direction, UX, UI Design, Frontend Development and Content

A company with a light-footed way of working needed a digital presence with equal confidence. The new corporate website balances grace and precision: generous editorial space carries the story, while decisive moments of colour lead visitors through the experience.

The identity draws on contrast—soft and sharp, quiet and direct, movement and control. A flexible grid and strong typographic rhythm allow every case, service and point of view to land with clarity across desktop and mobile.

Float

Balance is not stillness.
It is controlled movement.

Sting

Design principle

“Soft in its movement. Precise in its impact.”

Creative Direction
Matthias Malmedie
Thomas Allemann
Design Lead
Tim Allemann
Project Management
Suzana Stein
Technical Direction
Moriz Müller
Development
Stefan Hoffmann

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