Digital Campaign2019
NXT
Collection
A digital campaign with a twist
The project
- Client
- NXT Collection
- Year
- 2019
- Focus
- Campaign Strategy, Concept, Creative Direction, Social Content, Digital Design, Film and Development
NXT Collection was created for an audience that refuses to experience fashion in a straight line. The campaign turns every release into a digital reveal—layered, responsive and designed to reward curiosity.
A modular visual identity combines deep electric blue, sharp typography and unexpected image crops. Each touchpoint offers a new angle on the collection, while the overall system remains recognisable from launch film to social story.
01See
02Turn
03Reveal
04NXT
Campaign idea“The next perspective is only one turn away.”
Team
- Creative Direction
- Matthias Malmedie
Thomas Allemann
- Art Direction
- Tim Allemann
- Project Management
- Suzana Stein
- Technical Direction
- Moriz Müller
- Development
- Stefan Hoffmann
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