One intelligent interface for every journey.
Mobility Launch2019
Smart City
SUV
Launches the all-new nova
The project
- Client
- Nova Mobility
- Year
- 2019
- Focus
- Launch Strategy, Campaign Concept, Creative Direction, Digital Design, Film, Content and Development
The all-new nova was made for the pace and complexity of the modern city. Its launch presents the SUV not as an escape from urban life, but as a confident new way to move through it—connected, versatile and unmistakably contemporary.
The campaign combines cinematic city imagery with a precise information system. Product benefits appear as clear, useful signals within the story, creating a launch experience that moves seamlessly from emotion to specification and from awareness to action.
Quiet power designed around the city.
Space that changes with the day ahead.
Launch message“Built for the city. Ready for what comes next.”
Team
- Creative Direction
- Matthias Malmedie
Thomas Allemann
- Campaign Design
- Tim Allemann
- Project Management
- Suzana Stein
- Technical Direction
- Moriz Müller
- Development
- Stefan Hoffmann
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